One more specialisation in the field of marketing, which, with the commencement of internet in the lives of common man, which has an increased enrolment ratio, is the field of online marketing. Online marketing is one of the most preferred marketing techniques these days. There are special courses provided by the colleges in India, which train the students on the skills required in the field of online marketing. If you are not used to what an auto-responder is it'ses basically an on-line service where you are able to save individuals's labels, e-mails and phone quantities so you are able to build a list (A data source of clients), you can even design emails and deliver them out to the entire listing and also design an e-mail follow up collection where one can easily craft an email collection as well as have emails trickle onto the consumers email inbox.The demand of creativity and innovation in these fields, are basically the elements, which is attracting a large number of students towards the courses in marketing and advertising. The number of colleges providing the courses in advertising and marketing has also increased. Another key to successful online marketing is to establish a strong social media presence. Essentially, you'll want to be on Facebook, Twitter, Youtube, and probably Pinterest as well. Now, this is where integrated marketing comes into the picture. Use social media as a tool to accelerate brand awareness. Use it as a tool to converse with your audience like never before. Most importantly, use it as a tool to build Fans and brand advocates.If you are serious regarding starting the online business you need the core online advertising tools that utilize it such as an auto-responder and a method to grab leads so either a lead capture website or a blog site with an optin type or even greater still both.